WORK
Use cases

What the crew actually does.

We're early — real customer case studies land as the first cohort hits milestones worth pointing at. Until then, these are honest walkthroughs of what the crew ships, with the sample outputs you'd see in your own workspace on day one.

We run it on ourselves
MotionWave · AI-native agency

Cruma runs on Cruma.

MotionWave is the founder's agency. It's run on this exact workspace every day — same Scout, same Closer, same Architect, same approval queue you'd have.

Every bug we hit first. Every feature, we use before it reaches the docs. If the crew can't run an agency, we find out before you do.

7
Tools MotionWave cancelled after switching its ops to Cruma
24h
Typical proposal turnaround — intake Tuesday, draft in hand Wednesday
100%
Approval rate on outbound — nothing ships without the founder's nod
The library

Four workflows. Sample outputs. No fabrication.

These are the things the crew ships every day — how Scout runs outbound, how Architect writes proposals, how Operator catches drift, how Collector closes the loop on cash.
Use case 01 · Sales runs through you
Scout Closer

Wake up to a shortlist, not an empty inbox.

Your ICP becomes search logic while you sleep. Scout pulls from the sources your team already pays for, deduplicates the noise, and scores every lead against the clients you actually close. Closer drafts first-touch outreach in your voice, runs the five-day cadence, handles objections — never sends without your nod.

Sample output · overnight enrichment run
SCOUT · OVERNIGHT RUN · 312 UNIQUE Ran 03:14
SC
42 leads rated 8+/10
Scored against your last 40 wins · ready for outreach
Review
CL
First-touch drafts ready · 10 of 42
Personalised on signal, not Mad Libs · 5-day cadence queued
Review
CL
Objection detected · price pushback
Rebuttal drafted · re-anchors on outcome, doesn't discount
Review
CL
Meeting booked · Thu 2pm
Discovery brief auto-generated · on your calendar
Done
Use case 02 · Proposals run through you
Architect

Proposals out the door before the lead cools.

The deal came in Tuesday. By Tuesday night Architect has a three-tier, value-priced proposal drafted, anchored to the client's stated outcome — not hours, not a template. Architect writes like a $500/hr consultant and learns your voice from every edit.

Sample output · three-tier proposal, same day as intake
ARCHITECT · PROPOSAL 4h 12m after intake
AR
Tier 1 · Foundation · $18K / quarter
Positioning, ICP rebuild, one campaign
AR
Tier 2 · Growth engine · $48K / quarter
Tier 1 + outbound system + content
AR
Tier 3 · Embedded team · $96K / quarter
Tier 2 + fractional CMO + quarterly review
AR
Anchored on their stated goal. Priced off outcome, not hours.
Review
Use case 03 · Delivery runs through you
Operator

Nothing slips through the cracks at 11pm.

Operator keeps delivery moving. Catches blockers before the client does. Flags the thing you'd normally remember at midnight. Drafts weekly client status for every engagement before Friday — three columns: on track, needs you, done.

Sample output · Friday rollup, three clients
OPERATOR · WEEKLY ROLLUP 3 clients
OP
Client A · on track · 4 deliverables shipped
No blockers · next milestone Nov 22
Green
OP
Client B · blocker flagged
Waiting on client asset · escalated to you Monday
Review
OP
Weekly client emails · 3 drafted
Status · risks · asks · next-week plan
Review
Use case 04 · Cash runs through you
Collector

Get paid without the awkward chase.

Collector drafts invoices the day work ships. Tracks AR aging. Writes the firm-but-kind reminder when a client drifts past net-30. Forecasts cash thirteen weeks out so you see the month before it hits you.

Sample output · AR aging with drafted reminders
COLLECTOR · AR AGING $47.8K outstanding
CO
Client A · $14,200 · 45 days overdue
3rd reminder drafted · firm tone · references last two nudges
Review
CO
Client B · $8,400 · 12 days overdue
Soft first nudge drafted · lead with "just closing the loop"
Review
CO
Client C · $12,000 · due in 4 days
Invoice drafted · not yet sent · awaiting deliverable confirmation
Review
CO
Projected collections next 14 days: $34,600 · runway impact +18 days

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