The contract, in plain English.

These terms are the contract between you and Cruma Inc. If you use Cruma, you agree to them. They cover what we'll do, what you're agreeing to, who owns what, and what happens when things go wrong. We keep them readable — legal text with plain-English summary boxes alongside.

1 · About these terms

These Terms of Service ("Terms") govern your access to and use of the Cruma service — the cruma.ai marketing site, the app.cruma.ai application, the API, and any related software, agents, content, or features (the "Service") — provided by Cruma Inc., a Delaware corporation. By signing up, joining the waitlist, or using the Service, you agree to these Terms and to the documents incorporated by reference above.

2 · Eligibility & account

You must be at least 18 and able to form a binding contract. If you're using Cruma on behalf of a company, you represent that you have authority to bind that entity, and "you" includes that entity. We don't serve users or entities subject to comprehensive U.S. sanctions. Keep your credentials safe; you're responsible for activity under your account. Tell us promptly at security@cruma.ai if you suspect unauthorized access.

3 · Beta / preview service

During beta, the Service is provided as is. We give reasonable notice of significant changes and make commercially reasonable efforts to keep data safe per our Privacy Policy. Don't rely on beta features for business-critical workflows without your own verification.

4 · License to use Cruma

Subject to your compliance with these Terms, Cruma grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service for your own internal business purposes. All other rights are reserved.

5 · Acceptable use

Your use of the Service is governed by our Acceptable Use Policy, which is incorporated into these Terms. Violations may result in suspension or termination of your account. The AUP can be updated independently of these Terms; changes apply on posting.

6 · Your content

You own your content. Your workspace data — offers, ICPs, voice profile, target accounts, drafts, sends, replies, evidence, notes — belongs to you. You grant Cruma a limited, non-exclusive license to host, process, transmit, display, and back-up your content solely to operate the Service for you.

You represent that you have all rights, consents, and lawful bases to process the data you put into Cruma — including contact data about prospects and customers. If a third party complains that you used their data unlawfully through Cruma, that's your responsibility.

7 · AI output & the approval rail

Cruma uses large language models and other AI systems to generate drafts, classify replies, score signals, and surface opportunities. AI output can be wrong. The approval rail is the product: high-risk actions (sending mail, booking meetings, writing externally-visible content) require your review and approval before they execute. You are responsible for what you approve.

We do not warrant that AI output is accurate, complete, current, or fit for any particular purpose. Treat Cruma drafts as first drafts — review and adjust before you send.

To the extent we have rights in AI output Cruma generates for you, we assign those rights to you on use, subject to these Terms. You bear the risk of using the output.

8 · AI training opt-out (always on)

Cruma does not train shared models on your private workspace data. Skills improve in your workspace specifically through failure-driven recursion (per the way the product is built); that improvement does not propagate into a shared model that other customers can see.

The third-party AI providers Cruma uses (currently Anthropic, with fallback through OpenRouter and OpenAI) operate under their own terms, which prohibit training on API-tier inputs/outputs by default. We do not opt in to any "consent to train" program with these providers on your behalf.

9 · Third-party services & compliance

Cruma integrates with third-party services you connect (Gmail, Google Calendar, Apify, Instantly, Smartlead, LinkedIn brokers, etc.). Your use of those services is governed by their own terms.

You are responsible for:

• Complying with the terms of any third-party service you connect.
• Following applicable email and outreach law (CAN-SPAM, CASL, GDPR / ePrivacy, etc.) — including unsubscribe handling, identification, accurate sender info, and lawful basis.
• The accuracy and lawful basis of any contact list you load into Cruma.

Cruma builds safety rails (send guard, suppression lists, frequency caps) but the legal duty to comply with these laws is yours.

10 · Plans & billing

Pricing for paid tiers will be presented at signup or plan-change time and incorporated into these Terms by reference once published. During private beta, access is by invitation and may be no-cost.

Once paid plans go live: fees in U.S. dollars, charged in advance on the cycle you choose, non-refundable except as required by law. Taxes are your responsibility unless we are required to collect them. We may change pricing on at least 30 days' notice that applies to the next renewal cycle.

11 · Termination

You can cancel anytime from Settings or by emailing support@cruma.ai. We may suspend or terminate access in our reasonable judgment if you breach these Terms (including the AUP), if you create legal or reputational risk, if our infrastructure providers require it, or if you fail to pay. Where practical, we'll give notice and an opportunity to cure.

On termination: your license ends, you have 30 days to export your data, after which we hard-delete workspace data per the Privacy Policy.

12 · Intellectual property

The Service — including software, models, prompts, weights, embeddings, documentation, design, brand assets, the Cruma name, and all related IP — is owned by Cruma Inc. and our licensors. These Terms grant you a license to use the Service, not the Service itself.

13 · Feedback

If you share ideas or feedback about Cruma, you grant us a perpetual, worldwide, royalty-free license to use them without obligation or attribution. Don't share anything you'd want to keep confidential.

14 · Disclaimers

The Service is provided "as is" and "as available" without warranty of any kind, express or implied. To the maximum extent permitted by law, Cruma disclaims all implied warranties, including merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service will be uninterrupted, secure, error-free, or that AI output will be accurate or fit for your purpose.

15 · Limitation of liability

To the maximum extent permitted by law, Cruma will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages — including lost profits, lost revenue, lost data, business interruption, reputational harm, or substitute-service cost — even if advised of the possibility.

Our aggregate liability is limited to the greater of (a) the amount you paid Cruma in the 12 months before the event, or (b) one hundred U.S. dollars (US$100). These limits apply even if a remedy fails of its essential purpose.

16 · Indemnification

You agree to defend, indemnify, and hold harmless Cruma from claims, damages, losses, liabilities, and reasonable attorneys' fees arising out of: (a) your content; (b) your use of the Service; (c) your violation of these Terms or the AUP; (d) your violation of any law or third-party rights, including third-party service terms or email/outreach law; or (e) any send made via Cruma that you approved.

17 · Disputes & arbitration

Informal resolution. Before filing a claim, you agree to try to resolve it informally by contacting us at legal@cruma.ai. Both parties will negotiate in good faith for 60 days.

Binding arbitration. If informal resolution fails, you and Cruma agree to resolve any claim related to these Terms or the Service by binding arbitration administered by JAMS under its Streamlined Arbitration Rules, before a single arbitrator, in San Francisco, California (or virtually). The arbitrator's decision is final and enforceable in any court of competent jurisdiction.

Carve-outs. Either party may seek injunctive or equitable relief in court for actual or threatened infringement, misappropriation, or violation of intellectual-property or confidentiality rights. Small-claims-court actions are permitted within that court's jurisdictional limits.

No class actions. You and Cruma each agree to bring claims only in individual capacity, not as a plaintiff or class member in a purported class or representative action. The arbitrator may not consolidate more than one person's claims.

30-day opt-out. You may opt out of this arbitration agreement within 30 days of first accepting these Terms by emailing legal@cruma.ai with your full name, email on file, and an explicit statement that you opt out of arbitration.

18 · Governing law

These Terms are governed by the laws of the State of Delaware, without regard to its conflict-of-laws rules. For any claim that is not subject to arbitration under §17 (including the carve-outs above), the state and federal courts located in Delaware have exclusive jurisdiction, and you consent to that jurisdiction and venue. The U.N. Convention on Contracts for the International Sale of Goods does not apply.

19 · Changes to these terms

Material changes are announced via email to account holders and posted here at least 14 days before they take effect. Continued use after the effective date constitutes acceptance.

20 · General terms

Entire agreement. These Terms, the Privacy Policy, the AUP, and (where applicable) the DPA are the entire agreement between you and Cruma regarding the Service.

Order of precedence. If conflicts arise: DPA (data-processing matters) → these Terms → AUP → Privacy Policy.

Severability. If any provision is held unenforceable, the rest remains in effect.

No waiver. Failure to enforce a provision is not a waiver.

Assignment. You may not assign without our written consent. We may assign to a successor in a merger, acquisition, or asset sale.

Force majeure. Neither party is liable for delays from events outside reasonable control.

Notices. We may give notices by email or by posting to the Service. Reach us at legal@cruma.ai.

Survival. Sections that by their nature should survive termination (IP, indemnification, disclaimers, liability limits, disputes, governing law, general terms) do.

21 · Contact

Cruma Inc. (Delaware)
Legal: legal@cruma.ai
Privacy: privacy@cruma.ai
Security: security@cruma.ai
Support: support@cruma.ai