A workspace brain that knows your business — drafts, triage, booking, follow-through, hygiene, all shaped by how you actually operate. Approval-required at first. Earns the easy calls over time.
Cruma reaches you where the work already is. Phone, inbox, calendar, voice. Not just inside its own app.
Brain dump on the walk. Type or talk. Cruma turns it into work by the time you sit down.
Drafts land as Gmail drafts. Approve, edit, or refuse from any mail client.
Books meetings, drops 30-second briefs the morning of. You walk in already prepped.
Approval nudges arrive on your wrist. Tap to send, hold to refuse — without unlocking the phone.
One brain. Every surface. Cruma is wherever the work finds you.
Cruma plugs into where the business already lives: site, inbox, CRM, finance, inventory, SOPs, internal tools, public. It builds a workspace brain that runs every pack underneath.
Day one, every move asks first. A customer reply. A vendor follow-up. An invoice nudge. You approve, edit, or refuse. And decide what kind of move Cruma can take on its own next time.
Why this draft — Maya bought day 11. Policy applies. Mirrors how you've handled past refunds.
Lanes you've granted Cruma run on their own: refunds you'd issue get issued, invoices you'd chase get chased, stock you'd re-order gets ordered. You only weigh in on the edges. You wake to a recap, not a queue.
Voice is yours. Decisions reflect your taste. Refuses what you'd refuse, sends what you'd send. The back-office is your teammate. And it gets sharper every week.
Some tools watch the work. Some fire moves blindly. Cruma sees the signal, then moves. In your shape.
Dashboards. Alerts. AI summaries. You see the signal. The work's still yours.
Knows your business before it touches anything. Drafts in your voice. Acts on lanes you've granted. Refuses what you'd refuse.
Auto-replies. Auto-chases. Auto-drips. Same template for every customer who bought the tool.
Watching is cheap. Firing is cheaper. Moving the work in your shape. That's the work.
Three steps to a back-office crew that knows your business, drafts in your voice, and asks before it moves.
Plug in Gmail, calendar, CRM, Stripe, Notion. Cruma reads what's already there. No imports.
Talk or type a brain-dump. Your offer, voice, lanes, what's off-limits. Cruma builds the workspace brain from it.
"Refund anything under 14 days, ask me on edges. Nudge Acme on day 3 if no reply. Don't ever email Stripe vendors."
Cruma drafts. You approve, edit, or refuse — every move with the reasoning attached. Grants lanes as trust builds.
Why this draft — Maya bought day 11. Policy applies. Mirrors past refunds.
Every founder grinds differently — the one quietly carrying everything, the one with forty-seven unsent follow-ups, the one who delegates then redoes it at midnight. Thirty questions sort you into one of sixteen types, then point you to the exact work Cruma would take off your plate.
The Pack Mule
Carries everything. Tells no one.
The Follow-Up Graveyard
Forty-seven drafts. Sent none.
The Take-Backer
Delegates, then quietly redoes it.
The Arsonist Firefighter
Addicted to urgency. Wary of calm.
The System Architect
A perfect system. Ships nothing.
The Always-On Grinder
Replies in five minutes. Always.
The Eternal Pre-Starter
Starting properly on Monday.
The High-Functioning Meltdown
Moving fast. Quietly on fire.
The Mood Board Grinder
Big vision. Execution is a mood.
The Lone Wolf
Will collapse before asking for help.
The Opportunity Hoarder
Eight directions, all at once.
The Professional Talker
Flawless pitch. Product in progress.
The Benchmarker
Always one step behind a rival.
The Yes-Person
Says yes to all of it. Drowns politely.
The Analysis Paralysis
One more data point, forever.
The Present Absentee
In every meeting. In none of them.
Mildly uncomfortable, weirdly accurate — and at the end it points you to the work Cruma would quietly take off your plate.
A real person reads every request, picks for fit, and writes back when your seat opens. No automated drip.
Day one, yes. Every move asks first. As you approve, edit, and refuse, Cruma earns lanes: kinds of moves it can take on its own next time. Month three runs on a handful of decisions you actually want to make. Trust compounds, lane by lane. You set the line.
However you'd tell a teammate. Brain-dump on a walk and the voice goes in. Paste a thread, drop a doc, screenshot a whiteboard. Cruma absorbs context wherever it lands and turns it into context the workspace brain reasons from. You don't have to write a brief. Just give it the raw stuff and it shapes the brief.
The Cruma app is where the workspace brain lives. You brief it there, see what's queued, approve moves, watch lanes earn out. But the work happens wherever it already is: your inbox, your calendar, your Slack, your stack. You don't move to Cruma. Cruma reaches you.
Claude and ChatGPT are brilliant. They also know nothing about your business — so every time you want help, you re-explain yourself. Cruma is the workspace brain that holds your offer, voice, customers, won/lost patterns, and pricing memory continuously. Plug Claude or ChatGPT into your workspace and they'll act like they finally know your company. Most AI doesn't know your business. Cruma fixes that.
HubSpot's AI acts on a contact, a deal, a pipeline stage — it's record-shaped. Notion AI works inside Notion docs. Cruma is firm-shaped: won/lost patterns, pricing memory, email tone, supplier reliability, the full fabric of how your business actually runs. We don't replace HubSpot or Notion. Systems of record describe your business. Cruma runs it — on top of the stack you already have.
Out-of-lane moves wait for your nod. In-lane moves are bounded by the rules you set. Every action carries the reasoning attached, so if something slips it's traceable. That mistake becomes the next thing Cruma learns not to do.
Yes. Cruma calibrates from your past communications (sends, replies, refuses) and tightens with every edit. By month three it's drafting in your shape, not a generic SaaS template. Refuses what you'd refuse, sends what you'd send.
Your workspace brain (your offer, ICP, voice, won/lost patterns) lives in your workspace and never trains models for anyone else's. Connected accounts are yours, scoped to your account, revocable any time. Your business stays your business.
About 25 founders. A real person reads every request, picks for fit, and writes back when your seat opens. No automated drip.
Sleep through the work. Wake up to the decisions.