AI executive team · for founder-led services firms

Stop being
the bottleneck.

You built the business — now it runs on you. Proposals at midnight. Follow-ups that never happened. Invoices two weeks late. Cruma is five AI experts that do the ops work that runs through you, so you can focus on the work only you can do.

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Uses the accounts you already have.

Gmail·Calendar·Slack·Stripe·LinkedIn·Drive

Your accounts. Your data. Your approval on every action.

The problem

Everything runs through you.

You run a ten-person shop doing real revenue. You also run sales, proposals, invoicing, ops, and hiring. Everything waits for you.

The stack you paid to avoid this — fifteen tools, an outsourced SDR, a VA, a bookkeeper — turned into another thing to manage. One agency owner put his bottleneck at $1M/year in opportunity cost.

Your stack today Outsourced SDR · VA · bookkeeper · HubSpot · Apollo · Clay · PandaDoc ~$7,670/mo
Your stack on Cruma One workspace, five experts, your approval on every action ~$1,500/mo

Early access. We're onboarding the first cohort now — book a call and see what the crew does for your firm.

What the crew does for you

Five experts. Everything that runs through you.

Proposals out the door before the lead cools.

The deal came in Tuesday. By Tuesday night you had a proposal drafted — priced on value, not hours — waiting for your edit. Not Thursday, not next week. Tuesday.

  • Three tiers, value-anchored. No hourly traps.
  • Sized against your past wins, not a template library.
  • You approve the number. The crew handles the PDF.
ARCHITECT · PROPOSAL DRAFT · NORTH STAR GROWTH 4h after intake
AR
Tier 1 · Foundation
$18K / quarter · positioning, ICP rebuild, one campaign
AR
Tier 2 · Growth engine
$48K / quarter · tier 1 + outbound system + content
AR
Tier 3 · Embedded team
$96K / quarter · tier 2 + fractional CMO + quarterly review
AR
Anchored on their stated goal ($2M ARR by Q4). Priced off outcome, not hours.
REVIEW
You stay captain

Glass box, not black box.

The crew doesn't ship anything that matters without your nod. You see the thinking, the sources, and the draft. You approve, edit, or redirect. Every action is audit-logged — who did what, when, and why.

Captain's Dashboard · Cruma
Updated 2 min ago · 14 active tasks across the crew

In Progress 5

SCOUT · CMO
Enriching 124 new LinkedIn matches against ICP
Estimated 18 min · 62% complete
CLOSER · VP SALES
Drafting follow-ups for 8 stale deals in pipeline
Estimated 6 min · 3 of 8 drafted
OPERATOR · COO
Weekly rollup across 3 active client engagements
Ready tonight · blockers flagged

Ready for Your Review 6

ARCHITECT · STRATEGY
Proposal ready · Acme Corp
$48K retainer · 3 pricing tiers · review now
CLOSER · VP SALES
Objection handler draft · Acme Corp
Responding to pricing pushback · review now
COLLECTOR · CFO
Overdue AR: send second reminder to Triland?
45 days overdue · $14.2K · firm tone drafted

Completed Today 3

COLLECTOR · CFO
Invoice sent · Triland · $14.2K
Approved by you at 9:14 AM
CLOSER · VP SALES
Meeting booked · Initech
Thursday 2 PM · calendar invite sent
SCOUT · CMO
Competitive intel · 3 new entrants
Briefing added to workspace wiki
Who it's for

If everything runs through you,
you're our customer.

Founder still in every meeting. Revenue growing, bandwidth shrinking. Doesn't matter what you sell — if this is your day, Cruma was built for you.

Sales runs through me

You're the only one who knows the ICP, writes the outreach, and handles the replies. Every meeting booked costs a weeknight. Scout and Closer pick up the rope — you stay on the close.

01
Source
Scout · overnight list
02
Reach
Closer · first touch
03
Reply
Closer · objections
04
Book
Closer · calendar
What you'll see in your workspace
Scored lead list
Drafted first-touch email
Objection replies · in your voice
Follow-up cadence · 5 steps
Meeting briefs · 5 min before the call
Early access

We're building with founders, not marketing to them.

Cruma is early. Our first cohort of services firms is onboarding now. When we publish customer quotes, they'll be real names, real founders, and real numbers.

Until then: book a demo and we'll put you on the phone with a real founder in the closed beta. No scripted pitch, just another captain who'll tell you what worked.

The shape of the deal
$7,670
Typical 10-person services-firm ops stack (SDR + VA + bookkeeper + HubSpot + Apollo + Clay + PandaDoc).
$1,500
Typical same workload on Cruma Growth tier ($999 base + outcome overlay).
5
Experts in one workspace: Scout · Closer · Architect · Operator · Collector.
~5 min
From signup to a working crew ready to draft. Tell the crew about your firm, we build the workspace live.
Learn more

Before you book.

The pages that answer the questions you'd ask on the call anyway.